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Michaelanowl

Ink Ado: Frank Visits with Benny Landa <a href="http://printing-in-china.net/label-printing.html">Label Printing</a> <a href="http://printing-in-china.net/office-supplies.html">Office Supplies</a> By Noel Ward, Executive Editor The conference retains its lead position because put the learn, share ideas and find invigorated concerning the potential of VDP December 13, 2004 -- Well, it happened again. Last month PIA/GATF wear one more Variable Data Printing conference (AKA: The VDP Wizards Convention) that retained the lead position since the place to understand, share ideas, and acquire invigorated concerning the potential VDP holds for print providers along with their customers. Held with the La Posada Resort in Scottsdale, Arizona, over 260 attendees discovered leading types of VDP applications and took part in break-out sessions and workshops. Over two along with a half days they learned in regards to the nuts, bolts and a number of the fine points of producing, developing and implementing effective variable data print solutions. Attendees chose from three tracks, Basic, Experienced, and Sales and Marketing. Every session was packed, covering topics including Frank Kanonik of ProSource Printing telling about Teaching Veteran Sales Reps the New Rules of Digital; Educating Designers for the Nuances of VDP with M.J. Anderson of Trekk Cross Media; Mailing 101, from John Rafner of Nice Lines; and Basics of Database Management, by Bill Marchiony of XpressCopy. There were considerably more, all of which brimming with practical information from folks who walked the walk and talked the talk. By the way in which, you'll reach hear from Frank and John in 2005 as regular columnists here on ODJ. They need toward sharing their knowledge and helping ODJ readers comprehend the nuances of VDP and direct mail. Watch because of their first columns in January. Gambling, Funerals, Real Estate--and VDP Then there was clearly the instances. We heard regarding the Borgata Casino in Atlantic City which blends with Vestcom in West Caldwell, New Jersey to make use of a comprehensive expertise in customers' preferences to maintain them returning. Vestcom uses data analytics tools and marketing automation from KANA teamed with Exstream Software's Dialogue to make the countless sort of variable content documents which can be produced with an IBM Infocolor 130 and Xerox 4890 printers The program, called My Borgata Rewards, encompasses ongoing customized direct mail programs, preferred customer cards, assorted incentives, and even more, all using VDP to yield Borgata a lot higher revenues than bigger, more well-known casinos. It was clear that VDP is assisting make Borgata the casino associated with preference. Next up was Fenske Media Corporation in Rapid City, South Dakota containing dealt with Service Corporation International in order to connect with individuals organizations such as Veterans of Foreign Wars (VFW) to market pre-paid funeral services. As it ends up, this software fills an authentic desire for its target and contains proven successful by reaching people as individuals and educating them about precisely how their estate can be helped by pre-paid plans. The program uses personalized mailings to invite prospects to VFW-endorsed seminars, provides assistance in planning sufficient reason for insurance regulations so helping inform next of kin regarding the process. Like any top line VDP program, this place is replicable and is usually expanded with organizations as well as for different products. Another example was what Siegent, a supplier of real estate investment related neighborhood data was doing. ODJ readers may remember a piece of writing from June in regards to the personalized covers of Reason magazine that showed the subscriber's house. Adapting the style to multiple markets, Siegent partnered while using relocation arms of major real estate investment firms, Banta Corporation, Rismedia, GlobeXplorer, and Hogue Printing to make perfect bound hybrid offset and digital magazines. The mags incorporate static content but have covers branded on the relocation firm and personalized using the subscriber's name as well as a satellite photo of the neighborhood, along using the normal name and address info. XMPie software handled the variable content plus a Xerox iGen3 printed the covers. Frank McPherson takes the Stage Sales currently, being a direct result on the seminar, have totaled $111,000, or nearly $30 for each and every dollar spent. One in the illuminati of VDP is Frank McPherson, who runs Custom Data Imaging, what he modestly terms just a little print shop in Canada. His keynote session on Un-Scrabbling the Issues of Marketing and Selling VDP was based over a project he did like a method of proving precisely how effective variable data printing may be. I think he even surprised himself. The program involved a multi-part mailing to customers and prospects, inviting them into a seminar he created to share with them about the effectiveness of VDP. I won't go in to the many details, nevertheless the total costs for that seminar reached $3,800. Sales up to now, being a direct result with the seminar, have totaled $111,000, or nearly $30 for each and every dollar spent. Not bad! He emphasized he'd to look at a leap of faith for making it happen, and emphasized that VDP is just not regarding the press, but concerning the added value as well as other revenue-generating services that VDP brings for your business, for instance mailing, data management and fulfillment services. Digital printing is often a click-commodity, says McPherson. Variable data printing is really a value added solution. These type of stories were why there we were all there. To learn in order to find out more details on how you can make VDP an important and successful part individuals businesses. A well-spent few days in Arizona. These style of stories were why we had arrived all there. To learn in order to find out more to do with how you can make VDP a significant and successful part individuals businesses. There were 26 vendors there too, up from in regards to dozen a year ago, with low-key table-top displays where attendees could receive a examine what their technologies dropped at VDP. The companies--a who's who from the industry--included Adobe, Atlas Software, Canon, Cohesion, Creo, Datalogics, EFI, Elixir Technologies, GMC Software, HP, International Paper, Kodak Graphic Communications Group (Kodak Polychrome Graphics, Kodak Versamark and Nexpress), Meadows Publishing Solutions, Océ North America, On Demand Journal, Pageflex, Print Revolution, Printable Technologies, Printing Impressions, Saepio Technologies, Xeikon, Xerox, and XMPie. Small conferences this way anybody can be considered a tremendous value with the money. I see more plus much more print providers coming over to these with key employees, comparing notes and sharing their learning experiences and taking back what they have to learn. Already PIA/GATF is dealing with buy and ways in which they will improve the bar upon an already fine conference. I know I'm looking to it. ,"FREE: Mohawk Paper Earns Energy Credit ""Windfall"" and Shares the Wealth"
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